The long-term success of any spa or salon business is highly dependent upon the business’ ability to build strong relationships and repeat visits with happy clients. Happy clients can and should also lead to positive reviews online, strong word-of-mouth marketing, and plenty of referrals. With more than 70% of buying decisions now being informed by online reviews, it’s vital spa and salon professionals be proactive in getting online reviews from their customers and using them as a tool for creating both new referrals improving client retention. Join author and marketing coach Felicia Brown to learn strategies for using online reviews and client testimonials to gain new clients and keep existing ones coming back.
The following pricing is for the Social Media & Marketing Track, which includes four classes in total.
Advance Pricing: $250
After February 5: $325
These two social media platforms are very different. You must have a very defined strategy for each. Treating them the same will ensure that you don’t see optimal success on either. Have you ever wondered why you don’t get as many likes on your Instagram posts as you’d like?
In this session, you will learn:
Earning more revenue and advancing your spa’s brand has never been easier or more accessible. Social media provides so many opportunities to help a small business grow and prosper.
The following pricing is for the Social Media & Marketing Track, which includes four classes in total.
Advance Pricing: $250
After February 5: $325
Who else is sick and tired of being sold the latest make-money marketing strategies and tactics that don't work? PPC, SEO, Social Media, Mobile, Web, blah blah? 98% of what you hear is pure hype and does not work. If the Internet confuses you and you are looking for real-world Internet marketing strategies then take the short cut and join us in this workshop to learn what's working right now in more than 5,600 locations. Learn the most proven marketing strategies, systems and tools in this fast-paced workshop. Learn the hacks and small tweaks you need to immediately implement in your business to dominate your local area. The most complete nothing-left-out-guide you will find today for attracting, capturing and converting the maximum number of clients/patients leveraging the most proven Internet strategies. All marketing worksheets and checklists will be provided (a $497 value).
The following pricing is for the Social Media & Marketing Track, which includes four classes in total.
Advance Pricing: $250
After February 5: $325
In this fast-paced digital world, creating a marketing plan for your spa is getting more confusing and expensive. Plus, it seems with more we digitally engage, the less we emotionally connect. So, it’s no surprise to learn that the tried and true grass roots methods are now more relevant than ever. The trick is to give these time-tested methods a fresh new twist. This class will share the secret of how to modernize those tried and true marketing programs for today’s clients - from loyalty programs to referral tactics, strategic partnerships to testimonials. You’ll learn how a fresh and relevant approach can build better relationships with your clients so they will stay loyal, buy more and pass on the word.
The following pricing is for the Social Media & Marketing Track, which includes four classes in total.
Advance Pricing: $250
After February 5: $325
